Oct 032014
This entry is part 2 of 10 in the series 2014-15 Program Chronicles
Anatoly Klebanov

Speaker Anatoly Klebanov, published author

In the age of the Internet, electronic books, eBooks, are everywhere. Want to buy a book? Many people don’t go to the store; they buy it online and download it now! eBooks feed our demand for immediate gratification, allowing us to download content to smartphones and tablets with the click of a button.

Can you sign up to be part of the eBook movement? Ever considered trying to get published but were intimidated by the thought of finding an agent, getting a publisher, and going through the whole process? eBooks remove many of these barriers, simplify the process and put the power of the press in your hands.

Join the New England chapter of the STC on October 15 to hear Anatoly Klebanov, a published author and Information Services Engineer at CA Technologies, describe the process of self-publishing eBooks, from conception and planning to production and promotion. Over the last five years, Klebanov authored and published the Help Me! series of step-by-step user guides (under the pen name Charles Hughes), covering a range of cutting-edge topics including smartphones, tablets, e-readers, and other mobile devices. He has sold more than 200,000 copies worldwide through Amazon, Barnes & Noble, and iBooks.

Keblanov said, “It has become very easy in today’s eBook world to publish on your own without the help of a publisher. The goal of this presentation is to give people an idea of what self-publishing really is. It’s for people who have ideas and have tried to publish and did not succeed through a publisher, or people who have never thought they could do it. It’s for people who want to get their ideas out there.”

While Kelbanov has focused on self-help user guides, the information you learn can be applied to any type of content that can work in eBook form: fiction, children’s books, and more. Attend the presentation to learn how to:

  • Use easily available tools and publishing formats
  • Use templates to streamline the production process
  • Add interactive components to your eBooks, such as video, audio, and links to other sources
  • Market and promote your eBook so customers will find and buy it
  • Use negative reviews of your eBook to your advantage
  • Successfully navigate the publication process with vendors

The program is Wednesday, October 15, 2014, at the Hilton Garden Inn in Burlington, Massachusetts. Tickets prices include dinner and the presentation.

Map of the Burlington Hilton Garden Inn

Center map

  • STC member’s tickets are $25
  • Nonmembers, the public, are $35
  • Unemployed professionals are $20
  • Students are $15

Preregistration is required, and may be done online. The deadline to purchase tickets for the dinner meeting and live presentation is 6 p.m. on Monday, October 13. Register here: http://stcnewengland.org/event-1768739

A webcast of the presentation, which can be viewed at any location with an Internet connection, is $15. The webinar may also be viewed later, in offline mode. Webinar registration remains open until noon on October 15, the day of the event. Register here: http://stcnewengland.org/event-1768768.

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